Configure-to-Order Strategy: Tailoring Success in Modern Manufacturing

In the competitive landscape of modern manufacturing, a configure-to-order (CTO) strategy stands out as a pivotal approach for businesses aiming to meet specific customer needs while maintaining efficiency and reducing inventory costs. This strategy, supported by innovative technologies like CPQ software, 3D product configuration, and PLM software, is reshaping how companies design, sell, and manage their products.

Written by
Missoun Team
Published on
February 13, 2024
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CPQ Software: Streamlining Sales and Production

Configure, Price, Quote (CPQ) software is at the heart of an effective CTO strategy. It allows companies to automate the configuration of complex products, ensuring that sales teams can quickly and accurately generate quotes based on customer specifications. This not only enhances the customer experience by providing fast, tailored responses but also reduces the likelihood of errors, which can lead to cost overruns and delays.

The Role of 3D Product Configuration

3D product configuration technology takes the CTO strategy a step further by offering customers an interactive and immersive experience. Customers can visualize their customized products in real-time, making adjustments until they are satisfied with the design. This level of engagement significantly boosts customer satisfaction and confidence in their purchase decisions, leading to higher conversion rates.

Leveraging PLM Software

Product Lifecycle Management (PLM) software plays a crucial role in managing the complexities of configure-to-order products. It provides a centralized platform for tracking all aspects of a product's lifecycle, from initial design to retirement. By integrating PLM with a CTO strategy, companies can ensure that every customized order is feasible from a production standpoint and meets all quality and regulatory requirements.

Advantages of Using Configure-to-Order Strategy

Adopting a CTO strategy offers several key benefits:

Customer Satisfaction: Personalized products meet customer needs more precisely, enhancing satisfaction and loyalty.

Operational Efficiency: By producing products based on actual orders, companies can reduce inventory levels and associated costs.

Market Responsiveness: CTO strategies allow companies to quickly adapt to changing market demands and customer preferences.

Competitive Differentiation: Offering customizable products can differentiate a company in a crowded market, attracting more customers.


A configure-to-order strategy, empowered by CPQ and PLM software and enriched by 3D product configuration, offers a robust framework for businesses to deliver personalized products efficiently and effectively. In the era of customization, adopting a CTO strategy is not just an option—it's a necessity for staying competitive and meeting the evolving demands of the modern consumer.

Transform your manufacturing process with a configure-to-order strategy. Missoun’s suite of tools makes customization seamless and efficient. Contact us to learn more!