‍What Accenture’s Vision Means for the Automotive Industry—and Why Missoun Is the Best Automotive Configurator to Meet It

The automotive industry is undergoing a digital shift—and the online configurator is at the center of it. As highlighted in Accenture’s “Future Car Configurator”, today’s configurators often fail because they confuse rather than convert.

"Today's configurators are the most common dealbreaker in online car sales - Accenture

The Problem: Overwhelming Configurators

Most online car configurators swamp users with options, instead of guiding them with relevance. The result? Frustrated customers, abandoned sessions, and lost sales.

The Vision: Guided, Visual, Personalized

Accenture’s report outlines a clear direction for future-ready configurators:

• Modular product logic to avoid compatibility issues
• Guided UX flows with contextual suggestions
• Real-time 3D visuals and immersive experiences
• Flexible integration into eCommerce, CRM, and ERP
• Optional AR and voice control for advanced user engagement

Missoun: The Platform for Next-Gen Automotive Configurators

Missoun delivers the ideal 3D car configurator experience:

• Modular and scalable architecture that connects directly to PLM, CRM and ERP systems
• Real-time 3D rendering to showcase every detail and option
• Guided selling flows that adapt to the user’s context and intent
• No-code tools for marketing, sales, and product teams to manage content and pricing
• Ready for AR, mobile, and future interaction models

With Missoun, automakers can move beyond legacy systems and deliver highly visual, interactive, and conversion-focused configurator experiences.

Built for Digital-First Automotive Sales

From research to purchase, today’s buyers expect seamless digital journeys. A modern 3D car configurator must not only visualize the product but guide users through it. Missoun is designed for exactly this—supporting brands that want to elevate their online presence, reduce friction, and shorten the path to purchase.

Want to deploy the best 3D automotive configurator?

Let Missoun help you deliver a stunning 3D configurator that engages users and drives conversions. Book a demo and discover the future of digital automotive commerce.

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