In today’s digital-first economy, manufacturers and consumer brands alike are adopting 3D configurators to elevate their sales processes. But not all 3D configurators are the same.

At Missoun, we specialize in both 3D product configurator software for B2C eCommerce and 3D CPQ applications for B2B companies of complex products. These are two very different use cases, with distinct business needs, technology stacks, and end users.

Let’s explore the key differences.

3D Configurators for B2C: Personalization, Speed, and eCommerce

Who is it for?
Consumer brands selling configurable products such as bicycles, eyewear, apparel, and lifestyle gear, often direct-to-consumer (DTC) or through a strong retail channel.

What’s the goal?
To offer a seamless, visually engaging online buying experience that boosts engagement and increases conversions. These configurators focus on real-time visualization, color/material options, and integration with online shops.

Example Projects:

• Santos Bikes – Configure a touring bike in real time, choosing every color and part
  Try it live
  
  
• NAU! – Try on and personalize glasses with instant feedback
  Explore
  
  
• Verge Sport – Design your cycling jersey and preview it in 3D
  Launch

• Ganz Boats – Sell luxury boats with real-time pricing and layout personalization
  Live example

Features:

• Mobile-first UX
  
  
• Real-time 3D rendering
  
  
• Integration with Shopify, WooCommerce, Magento, etc.
  
  
• Lightweight configuration logic
  
  
• Emphasis on color, finish, and branding
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• Social sharing, wishlists, and DTC checkout

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3D CPQ Applications for B2B: Complexity, Logic, and Integration

Who is it for?
Manufacturers of industrial machines, vehicles, medical devices, and other complex systems. These companies operate in a B2B environment, selling through internal sales teams and dealer networks.

What’s the goal?
To provide a controlled, rule-driven configuration environment that very often integrates with PLM, ERP, CRM 

And can ensures a guided and accelerated sales process with no errors in the quotations

Example Project:

• Tatra Trucks – Configure custom trucks in 3D, using Teamcenter-based rules, directly within a dealer B2B portal
  Read the project presentation
  
  

Features:

• Rule-based configuration logic
  
  
• Integration with PLM (e.g., Siemens Teamcenter Product Configurator)
  
  
• ERP pricing and BOM generation
  
  
• User roles and permissions (Sales, Dealers, Admin)
  
  
• Audit trail and version control
  
  
• Quote generation and PDF export
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• Secure dealer login and workflow approvals

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Side-by-Side Comparison

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Choosing the Right Tool for Your Business

Missoun’s platform supports both B2C and B2B scenarios — but the design, logic, and implementation path are very different.

If you’re a brand looking to increase conversions with stunning real-time visuals, our B2C 3D configurator software is your answer.

If you’re a manufacturer of configurable industrial products, our 3D CPQ application for complex products will help you scale sales with precision and automation.

Ready to Explore What Fits Your Business?

Let’s build a solution tailored to your customers, your products, and your strategy.
Contact us to schedule a free consultation

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