Speeding up the purchasing process for configurable products

Even though the customer is keen to finalize their purchase, not being able to see the motorbike in the configuration they’ve chosen may lead them to delay or abandon their purchase altogether.

Written by
Missoun Team
Published on
February 2, 2024
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The surge in consumer demand for configurable and personalized products is an undeniable trend in today's marketplace. Whether we reference market statistics or recount our own experiences, the allure of ordering a product tailored to our preferences is undeniable. It is a thrilling departure from choosing items off the shelf. However, in this exciting landscape, a common challenge for both vendors and customers emerge: the inability to visualize a product in its myriad configurations before making a purchase decision.

Consider this scenario: You are a consumer selecting the color schemes and options for your dream item, let us say a motorcycle. You need to pick the bike's color, the material and hue of the saddle, the exhaust type, and even the design of the wheel rims and travel cases. As eager as you are to finalize your purchase, not being able to visualize the motorcycle in your chosen configuration can lead to hesitations or even abandonment of the purchase.

Overcoming the Visualization Hurdle:

Some manufacturers employ 2D software configurators to aid customers in choosing product configurations. However, practical experience has revealed that two-dimensional images offer a limited perspective of a product and do not significantly influence the customer's final decision.

According to Gartner, companies that integrated 3D visual configuration on their websites witnessed impressive results: a 10-50% surge in cart conversion rates and a 30-50% boost in average order value, attributed to higher attach rates for add-on features.

Unlocking the Power of 3D Visualization:

To address this challenge, using a 3D product visualizer like Missoun 3D CPQ proves to be an exceptional solution. With this tool, customers gain the ability to:

  • Independently create different configurations.
  • Evaluate diverse options.
  • Visualize their choices in real-time.
  • Examine products up close, rotating and magnifying them.
  • Appreciate intricate details.

These capabilities gradually intensify the customer's desire to make a purchase and empower them to make informed choices independently.

Contact Us to Learn More: To delve deeper into the world of 3D product visualization and discover how Missoun 3D CPQ can revolutionize your customer experience, do not hesitate to contact us. We are more than happy to answer your questions and provide comprehensive information about our CPQ software.