Santos Bikes' Journey to 3D Customization Excellence with Missoun

In the dynamic world of bicycle manufacturing, where customization and customer experience play pivotal roles, Santos Bikes, a renowned Dutch manufacturer known for its top-quality bicycles, sought to elevate its customer engagement and sales approach. The collaboration with Missoun to implement a new 3D bicycle configurator marked a significant leap towards achieving this goal, transforming the way Santos Bikes showcases and provides customisation on its bicycles.

Written by
Missoun Team
Published on
June 6, 2024
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Santos Bikes, with its commitment to quality and customer satisfaction, partnered with Missoun to harness the power of 3D visual commerce. This partnership aimed to realize an interactive, real-time 3D visualization and customization application into Santos Bikes' digital experience, allowing customers to explore and personalize their bicycles with the large choice of well known beautiful Santos colours. This innovative application enables customers to view Santos bicycles in 3D, offering a 360-degree view that highlights the high quality details of each bike. The customization feature with 3D is a game-changer: customers can select from an extensive palette of colors for both the frame and accessories, making each bicycle truly unique.

Benefits for Santos Bikes

The adoption of the Missoun Platform brings several significant benefits for Santos Bikes:

Enhanced Customer Experience: The immersive 3D visualization provides a more engaging and interactive shopping experience. Customers can now see the exact representation of their customized bicycle, reducing uncertainty and enhancing satisfaction.

Increased Conversion Rates: The interactive and personalized nature of the platform encourages customers to spend more time engaging with the product, leading to higher conversion rates. The tangible visualization of custom choices helps customers make decisions more confidently, directly impacting sales positively.

Efficient Sales Approach: The sales process is optimized as customers take the lead in color customization via the digital platform, allowing Santos team and dealers to concentrate on the technical setup in-store, providing targeted support where it matters most.

Market Differentiation: By adopting the Missoun Platform, Santos Bikes positions itself as a forward-thinking brand, leveraging cutting-edge technology to enhance customer service. This differentiation helps attract new customers to the Santos website, expanding their market reach.

Feedback Loop for Product Development: The platform also serves as a valuable tool for Santos Bikes to gather customer preferences and trends, informing future product development and marketing strategies.


The collaboration between Santos Bikes and Missoun to implement the Missoun Platform has set a new standard in the bicycle industry for customer engagement and product customization. By leveraging the power of 3D visual commerce, Santos Bikes has not only enhanced the customer experience but also streamlined its sales process and established a strong market differentiation. This case study exemplifies how innovative technology like the Missoun Platform can transform traditional industries, driving them towards a more interactive, customer-centric future.

Elevate your sales with the power of 3D. Missoun offers the tools to create immersive experiences that captivate customers and drive sales. Connect with us to bring your products into the future!