Key Cycling Industry Events in 2024 and Where to Connect with Missoun

Explore the forefront of cycling innovation in 2024 with Missoun, a leader in 3D Visual Commerce. Connect with us at prominent global events like Velofollies, Cycling World Europe, and Eurobike, where we'll showcase groundbreaking technologies. Connect with industry leaders, witness the latest trends, and learn how our advanced 3D solutions can elevate your bicycle business. Mark your calendar for these influential events and be part of shaping the future of cycling.

Written by
Missoun Team
Published on
February 2, 2024
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As we enter 2024, the global cycling industry unveils a series of key events for industry insiders and cycling enthusiasts to explore the latest technologies. Specializing in 3D Visual Commerce applications, including 3D configurators, catalogues, AR, and photography, Missoun will be present at these influential events to discuss the innovations it brings to the industry. Join us as we navigate through some of the most crucial cycling events in chronological order, providing an opportunity to connect with Missoun face to face.


We loved Velofollies in 2023, it is a huge event full of opportunities for European businesses in the cycling industry. It is held annually in Belgium and serves as a launchpad for the latest technologies, designs, and trends in cycling. Manufacturers, retailers, and enthusiasts converge to witness the unveiling of groundbreaking innovations. Nearing 40,000 attendees in 2023, Velofollies offers an extensive networking opportunity, making it a prime location for industry players to connect and collaborate.

Date: January 19th to 21st, 2024

Location: Kortrijk, Belgium


Cycling World Europe

Last year we missed Cycling World Europe in Düsseldorf and we are planning to be back in 2024. The event is designed for manufacturers, retailers, and passionate enthusiasts, it offers a unique platform to explore groundbreaking innovations in cycling, and it is a great opportunity to meet several local exhibitors. With a substantial average attendance numbering in the tens of thousands, Cycling World Europe provides a comprehensive networking opportunity, establishing itself as a pivotal location for industry players to connect and collaborate.

Date: March 15th to 17th, 2024

Location: Düsseldorf, Germany


Eurobike Istanbul

Eurobike Istanbul, a prominent extension of the global cycling trade show, unfolds in the vibrant city of Istanbul, Turkey. Serving as a central hub for industry leaders, professionals, and cycling enthusiasts, it mirrors the innovative spirit of its German counterpart. This event, drawing tens of thousands of attendees, offers a glimpse into the future of cycling technology, providing a unique opportunity for manufacturers and enthusiasts alike to explore the latest trends and fostering collaboration among industry players. We are very curious and excited to attend Eurobike Istanbul and to meet new people and businesses.

Date: March 28th, 2024

Location: Istanbul, Turkey


Sea Otter US

Sea Otter US, hosted in California, stands as North America's premier cycling festival. It brings together cyclists of all disciplines, featuring races, product demos, and an expansive expo. The event is a hotbed for the latest gear, technologies, and trends in the cycling world. Drawing over 70,000 attendees in the last years, Sea Otter US provides an unparalleled platform for exposure and collaboration within the industry.

Date: April 18th to 21st, 2024

Location: California, United-States



Eurobike, held in Friedrichshafen, Germany, is a global cycling trade show that has been a beacon of innovation since its inception. It serves as a central hub for industry leaders, professionals, and cycling enthusiasts, offering a glimpse into the future of cycling technology. More than 30,000 attendees flock to Eurobike in recent years, making it a powerhouse event that drives the industry forward.

Date: July 03rd to 07th, 2024

Location: Frankfurt, Germany


Italian Bike Festival

At IBF we feel at home! Celebrating the rich cycling heritage of Italy, the Italian Bike Festival is a melting pot for cycling enthusiasts. It caters to diverse interests, from road racing to mountain biking, making it a must-attend for those seeking a comprehensive view of the industry. With an attendance exceeding 50,000, the Italian Bike Festival creates a dynamic environment for networking and showcasing the latest in cycling.

Date: September 13th to 15th, 2024

Location: Misano World Circuit, Santa Monica-Cella, Italy


Sea Otter Europe

Another must-go event, we really enjoyed Sea Otter Europe in 2023! Taking the successful formula of its American counterpart to Girona, Spain, Sea Otter Europe has established itself as a key event for the European cycling community. It offers a unique blend of racing, exhibitions, and product displays. With a substantial attendance of 57,000 visitors for 2023, Sea Otter Europe provides a comprehensive platform for manufacturers and enthusiasts to connect.

Date: September 20th to 22nd, 2024

Location: Girona, Spain



About: Velovak, a significant event in the cycling industry, takes center stage in Utrecht, Netherlands. This gathering serves as a pivotal platform for manufacturers, retailers, and cycling enthusiasts to converge and explore the latest advancements in cycling. With an average attendance numbering in the tens of thousands, Velovak provides an extensive networking opportunity, making it an essential location for industry players to connect, collaborate, and stay at the forefront of cycling innovation.

Date: September 22nd to 24th, 2024

Location: Utrecht, Netherlands


Roc d’Azur

Another great event! Nestled in the picturesque French Riviera, Roc d’Azur is the world's largest mountain bike event. It combines competitive races with an extensive expo, making it a focal point for mountain biking enthusiasts and industry professionals. With a 2023 attendance of 20,000 participants, 300 exhibitors and 150,000 visitors over five days, it is one of the largest cycling events, offering an unparalleled opportunity for exposure.

Date: October 2024

Location: Fréjus and Roquebrune-sur-Argens, France


Amsterdam Cargo Bike Festival

Focused on the niche yet vital sector of cargo bikes, the Amsterdam Cargo Bike Festival showcases the growing role of sustainable transportation. It provides a platform for manufacturers, businesses, and enthusiasts interested in the cargo bike sector. While more niche compared to larger events, the Amsterdam Cargo Bike Festival draws a focused and engaged audience.

Date: November 2024

Location: Amsterdam, The Netherlands



Save the dates and become a part of this expedition into innovation and collaboration at these distinguished appointments. You will have the opportunity to meet the Missoun team and to learn how our advanced 3D solutions can elevate and refine your bicycle business.  

Join us in shaping the evolution of cycling at these significant industry events.