Revolutionizing Sales and Marketing with a 3D Bicycle Configurator: Exept and Missoun Collaboration

Go to Exept's 3D configurator: choose different colors, groups, wheels and enjoy 3D as your customers would do.

Written by
Missoun Team
Published on
February 23, 2024
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Exept, a forward-thinking custom bicycle manufacturer, recognized the need to elevate their sales and marketing efforts to a new dimension. They aimed to provide their customers with an immersive and personalized experience while configuring their dream bicycles. Seeking a technological partner to bring their vision to life, Exept engaged Missoun, a leading vendor of visual immersive technology.

The primary objective of the collaboration was to realize a state-of-the-art 3D bicycle configurator for Exept. The configurator would enable customers to visualize and customize their bicycles, empowering them to make informed purchasing decisions and enhancing Exept's brand engagement.

Missoun's collaboration with Exept resulted in the creation of a cutting-edge 3D bicycle configurator that seamlessly integrated into Exept's website.
The solution included the following key components:
  1. Intuitive Customization: The configurator offered an intuitive and user-friendly interface, enabling customers to personalize every aspect of their bicycles, from graphics and colors to components and accessories.
  2. Realistic Visualizations: Leveraging advanced 3D rendering technology, the configurator provided hyper-realistic visualizations of the customized bicycles. Customers could rotate, zoom, and examine their creations from every angle, enhancing their understanding of the final product.
  3. Interactive Features: The configurator allowed users to toggle between different component options, instantly visualizing the impact of their choices on the overall design. This interactive experience empowered customers to explore various configurations and make informed decisions.
  4. Compatibility Testing: Missoun ensured the configurator was compatible with a wide range of devices, including desktops, tablets, and smartphones, ensuring a seamless experience for users across platforms.
  5. Integration with Sales Process: The configurator seamlessly integrated with Exept's sales process, enabling customers to save their customized configurations and to contact the sales team for further assistance.
The collaboration between Exept and Missoun yielded impressive results, transforming Exept's sales and marketing efforts:
  1. Enhanced Customer Engagement: The 3D bicycle configurator provided an engaging and interactive experience, leading to a large increase in average session duration on Exept's website.
  2. Conversion Rate Uplift: With the ability to visualize and customize their dream bicycles, customers showed a consistent rise in the likelihood of completing a purchase.
  3. Streamlined Sales Process: The configurator streamlined the sales process, enabling the sales team to provide accurate quotes and personalized recommendations based on the customer's chosen configuration.
  4. Brand Differentiation: Exept positioned itself as an industry leader by offering a unique and innovative tool that set it apart from competitors, enhancing brand perception and credibility.
The successful collaboration between Exept and Missoun resulted in the creation of a groundbreaking 3D bicycle configurator. This innovative solution not only provided Exept's customers with an immersive and personalized experience but also significantly contributed to increased customer engagement, conversion rates, and streamlined sales processes. The configurator's success highlighted the power of technology in enhancing brand experiences and showcased Exept as a pioneer in the custom bicycle industry.

Connect with us to discuss innovation, how to elevate your brand's product display, enhance your customers' engagement and streamline sales, just like Exept did, with the state of the art Missoun 3D Bike Configurator.