Exept adopts Missoun 3D configurator to increase sales and improve customer buying experience

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Since 2016, the guys from Exept have been producing beautiful 100% Italian bicycles in Finale Ligure. They build the only custom carbon monocoque frames ever made, convinced that complete customization is the only way to achieve every cyclist's goal: to ride without compromise and to your full potential.

A real necessity

For a company like Exept, adopting a 3D configurator was no longer a nice-to-have but an absolute necessity. Whoever buys their quality bicycles must be able to customize the product in all its aspects by choosing different types of graphics, colors, groupsets and wheels. 3D visualization improves the customer experience during the purchasing process by allowing them to study the desired product in detail and arrive faster to make the purchase.

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