Embracing Efficiency: The Power of 3D Visual Commerce, CPQ and PLM in Complex Manufacturing

Written by
Missoun Team
Published on
May 31, 2024
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In the intricate world of complex manufacturing, where products feature numerous variants and customization options, traditional sales processes often fall short. The advent of 3D visual commerce integrated with Configure, Price, Quote (CPQ) systems is revolutionizing how these industries operate, enhancing not only the sales experience but also the efficiency of manufacturing processes. Here’s how:

Enhanced Customer Experience Through 3D Visualization

In the complex manufacturing industry, where products can be highly customized, the Missoun platform 3D configurator software offers a transformative solution. By allowing customers to see realistic 3D models of their configured products through a visual product configurator, businesses can significantly enhance the buying experience. This visual clarity helps in reducing misunderstandings and increasing customer satisfaction by enabling buyers to explore various options and see immediate visual feedback on how their choices affect the final product.

Streamlining Sales with CPQ

A CPQ system like the Missoun platform simplify complexities in selling customizable products. It enables sales teams to quickly configure products according to customer specifications using a 3D product configurator, accurately price them considering all variables, and generate quotes on the fly. This speed and precision in quoting not only increases the efficiency of the sales process but also reduces the probability of errors, which are common in manual configurations.

Integrating Marketing, Sales, Engineering, and Manufacturing

One of the standout benefits of utilizing 3D visual commerce and CPQ systems in complex manufacturing is the seamless integration between marketing, sales, engineering, and manufacturing departments. With the integration of CPQ with a PLM system like Siemens Teamcenter product configurator, when a customer configures a product and places an order, the system can automatically generate a detailed bill of materials (BOM). This BOM is essential for engineers and manufacturers as it contains all the components and assembly instructions needed to start production immediately. This connection ensures that every department is on the same page, significantly reducing lead times and increasing the ability to meet customer demands swiftly.

Immediate Production Kick-start

With traditional methods, the gap between finalizing a sale and starting production can be lengthy, often involving multiple checks and balances to ensure order accuracy. However, with integrated 3D visual commerce, CPQ and PLM systems, once a sale is finalized, the production process can commence immediately. The system ensures that all specifications are accurate and complete, thereby eliminating delays and allowing for a quicker turnaround from order to delivery.


The integration of 3D visual commerce with CPQ and PLM systems in the complex manufacturing industry marks a significant leap towards operational excellence. It not only enhances the customer buying experience by providing clear, customizable visuals but also streamlines the sales process and improves manufacturing efficiency. By automatically resolving the bill of materials through a PLM system like Siemens Teamcenter and ensuring all departments are aligned, businesses can reduce lead times, minimize errors, and respond more effectively to customer needs.

As we look to the future, the adoption of these technologies in complex manufacturing is not just an improvement but a necessary evolution to stay competitive in a rapidly changing market.

Contact us to explore how 3D visual commerce and CPQ integration can transform your business operations today.