Configuration to Order in Boat Manufacturing: Tailoring the Waves to Customer Needs

In the realm of boat manufacturing, the tide is turning towards more personalized and customizable products. Today's customers no longer just dream of owning a boat; they envision crafting a vessel that mirrors their unique preferences and lifestyle. This shift has spotlighted the configure-to-order (CTO) manufacturing strategy, revolutionizing how boats are designed, built, and sold.

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February 14, 2024
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What is Configuration to Order (CTO)?

CTO is a manufacturing approach where products are assembled and customized based on individual customer specifications after the order is placed. This strategy allows for a high degree of personalization, enabling customers to configure their boats from a predefined set of options, features, and components.

Advantages of CTO Software for Boat Manufacturers

CTO software, including CPQ (Configure, Price, Quote) and 3D configuration tools, offers boat manufacturers a sea of benefits:

Enhanced Customer Experience: Buyers can tailor their boats to their exact needs, from hull design and color to onboard amenities and engine types, ensuring a highly personalized buying journey.

Streamlined Sales Process: CPQ software simplifies complex pricing and quoting processes, allowing sales teams to respond quickly and accurately to customer inquiries.

Operational Efficiency: CTO streamlines production by aligning manufacturing processes with actual customer demand, reducing inventory costs and minimizing waste.

Market Competitiveness: Offering customizable boats positions manufacturers as leaders in innovation and customer service, setting them apart in a crowded marketplace.

CPQ and 3D Software in the Boat Industry

The integration of CPQ and 3D configurator software is making waves in the boat industry. 3D configurators offer an immersive experience, allowing customers to visually customize their boats in real-time. This visual engagement, combined with the precision of CPQ in pricing, quoting and resolving the bill of materials, ensures a seamless transition from configuration to production, aligning customer desires with manufacturing capabilities.


The configure-to-order strategy, buoyed by CPQ and 3D configurator software, is steering the boat manufacturing industry towards more customer-centric waters. By embracing this approach, manufacturers can not only meet but exceed customer expectations, crafting boats that are as unique as the individuals who pilot them.

Set sail with a configure-to-order boat from Missoun. Customize your dream vessel and ride the waves your way. Start your journey today!